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Case Study

Transforming Hospitality Through
Conversational Commerce

How Aura Group turned passive foot traffic into a proactive revenue engine using a hybrid AI workforce.

60% Birthday Bookings
Growth via automated 30-day activation funnels.
40% Revenue Lift
In promotional campaigns through AI yield management.
3x Loyalty Growth
Adoption rate increase by eliminating app downloads.
4.9★ Google Ratings
Optimized online presence for each branch via review routing.

The Solution: Specialized AI Workforce

We implemented four specialized "Digital Employees" operating natively within WhatsApp to handle specific business functions, which has automated over 80% of customer lifecycle management tasks.

Demo: 0:45
Data & Reputation Manager

Sarah Sarah

  • Onboards customers via NFC tap
  • Extracts invoice data via OCR
  • Routes 5-star reviews to Google
  • Escalates complaints privately
Demo: 0:30
Yield Management Specialist

Rayan Rayan

  • Monitors real-time venue occupancy
  • Activates offers during slow periods
  • Re-engages inactive customers (30+ days)
  • Manages confirmation sequences
Demo: 0:50
Event Sales Expert

Leia Leia

  • Triggers 30 days before birthdays
  • Segments offers (Kids vs. Fine Dining)
  • Sends rich media venue showcases
  • Secures deposits via WhatsApp Pay
Demo: 0:40
B2B Sales Representative

Khalid Khalid

  • Identifies corporate credit cards/emails
  • Pitches team-building post-visit
  • Generates instant budget quotations
  • Reduces quote cycle from days to minutes

How It Works: The Customer Journey

From the first physical tap to long-term digital monetization.

1

Acquisition & Profiling

The journey begins physically. A customer taps an NFC card at the table, launching WhatsApp. Sarah instantly captures their name and birthday, asks for an invoice photo (OCR), and gauges satisfaction. High scores go to Google Reviews; low scores alert a manager.

2

Automated Monetization

The system runs silently in the background. Rayan watches occupancy and sends offers to fill empty seats. Leia wakes up 30 days before a customer's birthday to secure a party booking. Khalid detects corporate domains and initiates B2B sales conversations.

3

Seamless Human Escalation

While AI handles the volume, humans handle the value. High-value negotiations or complex complaints are routed to a unified inbox where staff can take over the WhatsApp chat instantly, ensuring no opportunity is lost.

The Challenge

Aura Group operates Qatar's highest-traffic venues. Despite thousands of daily visitors, they faced critical operational barriers preventing true cross selling on a scale.

  • ×
    Fragmented Data
    Entertainment park visitors were disconnected from dining data, preventing cross-selling.
  • ×
    Passive Loyalty
    Traditional app downloads created high friction, leading to poor adoption and retention.
  • ×
    Missed Revenue
    Birthdays and corporate events were lost due to a lack of proactive, personalized outreach.
Aura Group
Qatar's Leading Hospitality Conglomerate
Zuma Em Sherif Megapolis Rush Action Park

Ready to transform your customer relationships?

The future of customer experience lies not in new apps, but in intelligent conversations within existing platforms.

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